Respect: We value each other, our guests, our business partners, and our environment.
Honesty: We are genuine and open in our communication and business practices.
Commitment to Quality: We deliver services and products that exceed our client’s expectations.
Creativity: We listen, encourage and support different approaches as we continually strive to improve.
Growth: We invest in personal and professional development.
Teamwork: We work together towards a shared goal.
Delighting our customers and maximizing value through innovative solutions, inspired employees, adaptation of technological advancements and living in harmony with environment.
Our Group inspires to become one of the largest conglomerates and the leader in many areas of business and industry in Bangladesh. It wishes to go far ahead from where it is now. The group wants to be the largest business house of the country and the biggest contributor, from the private sector, to the economic and social development. It also wishes to bring more and more people under job and thus become the largest employer in the private sector.